wine and tech on a Sunday morning
Oct. 26th, 2008 10:35 amShopping for wine recently, the following label caught my eye:
"Cheapskate Wine, the Miser Meritage." With the image of a skateboarding heraldic lion holding a glass and a bunch of grapes. Okay. I'm as much a sucker for good labeling as anyone. Then I look at the back: "A fool and his money are soon Parkered."
I'm in love. (Robert Parker: love him or hate him, you have to hate him)
"The Miser mantra:
I am my own connoisseur.
I will trust my taste.
I taste, therefore I scrimp."
All right, for $15 (NYC pricing) I'm willing to give it a try. Good copywriting should always be rewarded.
So. Cabernet sauvignon and cabernet franc -- a blend I'm usually fond of. The nose is warm, with dark fruit. The initial taste is rich dark berries, with a hint of cab franc's dry tobacco flavor. It turns dry in the mouth, which I like, with maybe a smidge more tannin than the fruit can support, which is a problem. Overall: for a $10 wine I'd be satisfied. At $15 it's a maybe-maybe-not.
Great label, tho.
http://www.grapecraft.com/grapecraft/catalog/view_product.jsp?product_id=1008
Tech update: phone is still cool and nifty, although I find myself turning off a lot of the 'extra' elements to save battery power (I don't need it to hunt down wifi or support bluetooth all the time). No name yet. New desktop keyboard is still stiff, which is annoying. Also, the cap lock key is in the wrong place. V. Annoying. New optical mouse rocks, tho.
"Cheapskate Wine, the Miser Meritage." With the image of a skateboarding heraldic lion holding a glass and a bunch of grapes. Okay. I'm as much a sucker for good labeling as anyone. Then I look at the back: "A fool and his money are soon Parkered."
I'm in love. (Robert Parker: love him or hate him, you have to hate him)
"The Miser mantra:
I am my own connoisseur.
I will trust my taste.
I taste, therefore I scrimp."
All right, for $15 (NYC pricing) I'm willing to give it a try. Good copywriting should always be rewarded.
So. Cabernet sauvignon and cabernet franc -- a blend I'm usually fond of. The nose is warm, with dark fruit. The initial taste is rich dark berries, with a hint of cab franc's dry tobacco flavor. It turns dry in the mouth, which I like, with maybe a smidge more tannin than the fruit can support, which is a problem. Overall: for a $10 wine I'd be satisfied. At $15 it's a maybe-maybe-not.
Great label, tho.
http://www.grapecraft.com/grapecraft/catalog/view_product.jsp?product_id=1008
Tech update: phone is still cool and nifty, although I find myself turning off a lot of the 'extra' elements to save battery power (I don't need it to hunt down wifi or support bluetooth all the time). No name yet. New desktop keyboard is still stiff, which is annoying. Also, the cap lock key is in the wrong place. V. Annoying. New optical mouse rocks, tho.